Revenue Leak Calculator

You're not losing deals.
You're losing them before they begin.

See exactly what the gap between your leads and your revenue is costing you.

Your numbers stay in your browser. Nothing is stored or sent anywhere.

Monthly leads your team works

Every lead your reps touch — inbound, outbound, events, re-engagement

Sales cycle length

Average contract value (ACV)

Number of sales reps

Everyone who touches leads — SDRs, AEs, BDRs

Average rep fully-loaded annual cost

Salary + commission + benefits + tools + management overhead

Average response time to new leads4 hrs

Select a sales cycle above to see what this costs you.

Outreach personalization levelTemplated

They still knew. They just did not reply.

Pre-filled from your sales model — adjust if you know your actuals

Lead-to-opp conversion

10%

Benchmark: HubSpot State of Marketing 2024

Win rate

27%

Benchmark: CSO Insights / Gartner Win Rate Study (47% ceiling)

% of leads that are unqualified

40%

Benchmark: Gleanster Research

Fill in all fields to see your revenue leak.

You're not losing deals.You're losing them before they begin.